According to a Wired.com article the Movie Industry is quite interested in keeping Blockbuster alive.
The studios have good reason to want Blockbuster to survive. Not only was it a profitable partner during the DVD craze, despite the occasional censorship spat, but the company provides competition to Netflix, Amazon, Hulu, iTunes and other internet-based video services. And more competition in that market means higher licensing prices for the studios’ videos.
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